Collaboration With Passion
I rose to the challenge and even started a small production line in my studio in Floral Street, Covent Garden. I would order typesetting twice a day so nothing halted,and I would spend hours in the PMT camera room, which was not really up to the volume I was putting through it!
I was later to purchase 2 new auto PMT machines to cope with the increasing demands of the Video Collection. The owner of the printers would come in each day during this time and pick up a pile of new artworks. I think it fair to say that I could produce artworks faster than they could print them!
The Video Collection staff grew and more deals were made for more product. The work was truly endless and came with guides and stipulations, all of which I understood and adapted to!
The next job was to produce a catalogue of all the products. This was my own personal showcase as I had designed 99 percent of the videos! Right in the middle of this busy period, the leaseholder of the studio, decided to move!
I was too busy to even think about it, but fortunately we all ended up in Fitzroy Square, near Warren Street. This area was quickly developing to being very trendy and you would wait for 15 minutes in the local sandwich bars! Fitzrovia had many Indian restaurants then, and I would usually treat myself to a Dhansak half way through the evening.
It was here that I started to go home late in a cab, and come back in the morn in a cab! I would work through the night and most weekends, the only problem was that the studio was unheated and very cold in the winter. From here I decided to move,as I was clogging up the camera room again, and was outgrowing my studio space.
Having launched the main body of product through Woolworths, the deal was struck to do all the artwork again for other shops, perhaps in a different box, maybe shrink wrapped, maybe with a hook attached. About this time,as I mentioned earlier,I was introduced to Frank Brunger, who set up Ariola soft, a computer games company.
I was asked to come to Southgate for a special meeting with Steve Ayres! The Video Collection had decided to launch Michael Jackson... The Legend Continues, in the UK. I had the task of co-ordinating the various elements for the British market, including advertising in the video and music press.
Afterwards I won the design award from The Video Business Magazine!